Pro climber Sasha DiGiulian steps into energy nutrition with ‘send bars’

(Photo/Screenshot from adidas Outdoor video)

Get ready to try Send Bars, Sasha DiGiulian’s new superfood energy snack.

Sasha DiGiulian should know the value of quality nutrition. the first American to climb 5.14d/9a in 2011the 29-year-old has remained at the top of her game for over a decade.

Now she’s starting her own energy bar business. Send Bars arrives after a decade of preparation, according to DiGiulian. The mountaineer enlisted help for his nutritional idea of Olympic luge athlete Arianne Jones.

The company says its team of athletes grew tired of eating “the same stale, sugary, shelf-stable foods” to fuel their adventures. Instead, Send Bars uses a range of sugars and natural ingredients to achieve a wide range of effects. The startup complaints its bars fight stress, support immunity against pathogens and even improve brain function.

For DiGiulian, Send Bars is more than a concept or a portfolio investment. According to the company, she makes the bars herself in her own home.

Send Bars is finalizing the recipes, and DiGiulian says the launch is “right around the corner.” Snacks seem set to arrive with a high pedigree – athletes like Brette Harrington and Lynn Hill have tested them in the wild.

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Sam Anderson

By Sam Anderson

Sam has traveled the continental United States to track adventures, explore natural wonders and find great stories. After going to college to become a writer, he was distracted (or saved) by rock climbing and spent most of the next decade on the road, supporting himself with commercial work. He’s had addresses in the Adirondacks, Las Vegas and, in a way, Kansas, but his heart is in the highlands of Texas.

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