Headspace Health has acquired Sayana, an AI-powered mental health and wellness company, for an undisclosed amount. Headspace Health says the acquisition of the San Francisco-based company will expand its ability to provide personalized self-care to its users. The acquisition comes as Headspace and Ginger merged last year to form Headspace Health, valued at $3 billion. The merger brought Ginger’s therapy and coaching offerings together with Headspace’s mindfulness and meditation services.
Founded in 2018 and supported by Y Combinator in 2020, Sayana uses chat-based sessions with an AI character that encourages users to monitor their moods. The app personalizes users’ experiences based on their mood trends and suggests self-care and breathing exercises. The company’s sleep app helps users get restful sleep sessions based on their mood and sleep pattern.
Headspace Health CEO Russel Glass told TechCrunch in an interview that Sayana’s apps will continue to work for some time to come, while Headspace Health integrates their core capabilities into the Headspace and Ginger experience. Once the integration is complete, the company will disable Sayana as a separate experience and transfer users to Headspace Health.
“Sayana has created a unique member-driven experience and as we think about the future of what we’re trying to do, it fits elegantly into the Headspace Health vision of a world where you can support the full continuum of care no matter where someone is.” is on the mental health continuum,” Glass said. “One of the things we’ve seen during the pandemic is how many people still need support, so we need to keep focusing on innovation. We need to make sure we can automate parts of the mental health continuum and deliver personalized self-care content to people who need it, and that’s where this acquisition is so exciting.”
Headspace Health is focused on creating an integrated experience to provide mental health support ranging from prevention to clinical care, all from a single platform powered by AI and data science. With the addition of Sayana, Headspace Health plans to increase its ability to personalize experiences by offering help and services based on users’ check-ins.
Glass stated that Headspace and Ginger are already using AI to support their team of behavioral health coaches, therapists and psychiatrists to ensure quality interactions with users, comprehensive service tracking, and close collaboration between healthcare providers. He outlined that adding Sayana’s ability to understand a user’s needs in a fully automated way through a robust chatbot experience will destigmatize experiences and provide more personalized and effective care.
As part of the acquisition, Sergey Fayfer, founder and CEO of Sayana, will join Headspace Health and assume a product leadership role within the company.
“Since our inception, we at Sayana have been on a mission to put accessible self-care into everyone’s pocket,” Fayfer said in a statement. “We are excited to bring together our technology, engineering and design expertise to help advance Headspace Health’s efforts to democratize quality, affordable mental health care around the world.”
Looking ahead, Glass says Headspace Health plans to expand further to meet growing mental health needs. The company’s goal is to be the most accessible and comprehensive platform by keeping healthcare costs as low as possible. He outlined that Headspace Health will continue to innovate to ensure that it can reduce healthcare costs, while maintaining the highest possible quality of care. Glass noted that this requires Headspace Health to be aggressive in terms of how it thinks about both inorganic growth strategies and organic growth strategies.
“We will continue to focus on the employer landscape. You’ll see us continue to announce new health plans and partnerships with suppliers, and there will be some in the coming months,” Glass said. “We continue to focus on youth as an area of expansion for us. You will continue to see us We are spending a lot on research and development and will remain acquisitive as we see opportunities to add platforms like Sayana to our platform over time.”