What’s New for Weight Loss in 2022 – WWD

Calorie count until 2021.

As consumers embrace all things wellness, dieting is now a dirty word, replaced by the idea of ​​intuitive eating and a slew of apps that hope to make mindful eating easier to navigate.

According to YPulse, there has been a shift in diet culture among Generation Z and Millennials from focusing on weight loss to nutrition and fitness. YPulse also tracked that 57 percent of this group said their diet was unrestricted. Half of the women surveyed reported taking care of their health and being well, 13 percent noted they are currently on a diet, diet plan or take diet pills, and 14 percent said they count calories per day.

“Dieting, in general, is about weight loss and quick fixes,” said Mia Rigden, MD, a certified nutritionist in Los Angeles. “It’s not about health and wellness.”

This is now changing as an anti-diet approach takes hold. According to Mary Lee Bliss, Chief Content Officer at YPulse, there are many reasons for switching to mindful eating. As Generation Z and Millennials got older, they were exposed to different information about nutrition. “These generations have been fueling the body positivity and body acceptance movement for years, and that has had an impact on how they view diets,” she said. “Weight loss becomes less of a goal when bodies of all sizes are more accepted and represented.”

Whatever the approach, losing weight is big business in the health and wellness world. The Global Wellness Institute reports that healthy eating, nutrition, and weight loss grew from $858 billion in 2017 to $912 billion in 2019 to $945.5 billion in 2020 and is expected to grow 5 percent annually through 2025 to reach $1.2 trillion.

In an effort to tap into the zeitgeist of the new age, there are apps like Flourish, Wellory, and The Body Love Society, which look to change mindsets about dieting by training with a dietician or nutritionist and re-establish healthy habits.

Flourish is an invite-only app founded by Claire Siegel, a registered dietitian who believes traditional diets are detrimental to physical, mental, and emotional health. The app brings together members, a dietitian and a psychotherapist to help them recover from diets and create healthy, sustainable habits instead.

Clients start with an initial strategy session to talk about their goals and history. From there, they choose either the basic membership, $79 per month, which includes unlimited group training, or the premium class, $149 per month, which includes unlimited individual and group training each week. The premium tier represents about 70 percent of all members, according to the company.

“In the app, you don’t track your food,” Siegel said. “You don’t cancel out food groups. Our ultimate goal for members is to reset their body’s signals about what to eat, when to eat and how much.”

This approach is often called intuitive eating, which avoids the idea of ​​weight loss and the restrictive, prescriptive approach of what to eat. “Intuitive eating is the opposite of diet,” said Shana Minei Spence, MS, RDN, CDN. “It’s about communicating with your body and its needs. The way to do that doesn’t depend on an app that tells you what to eat and when.”

“Diet culture is very ugly,” said Emily Hochman, founder of Wellory. “It is very bad for your mental health and does not lead to long-term results. Eighty-three percent of dieters eventually gain more weight than they lost within the first two years.”

Wellory’s approach is based on positive plus minus negative. More than 65 percent of its clients’ primary goal is weight loss, but the path toward that differs from programs that encourage calorie counting.

“Most of our clients are in their 28’s and early 60’s,” Hochman said. “They tried all these different diets, but none of them worked, and most importantly they are tired of doing it alone. So what we solve is sustainability, a customized plan, support and accountability for someone to talk to.”

At Wellory, registered dietitians and licensed nutritionists are known as Wellorists. Upon registration, a member goes through a survey and its algorithm matches each customer with a Wellorist, who educates customers on how to prepare meals, while providing grocery lists and recipes to build healthy habits. Hochman noted that the average person stays with Wellory for about six months. Membership costs $49.99 per month.

In 2022, Hochman said, Wellory will partner with a health insurance company to help offset some of the membership costs.

Through community and technology, The Body Love Society, an anti-diet app launched last December, helps its members recover from their experience with diets. Founded by Gina Frye and Lauren Macaulay, Both Intuitive Food Consultants, The Body Love Society, $9.99 per month, includes a range of workshops and audio classes by contributing experts such as dietitians, doctors, fitness experts, intuitive eating consultants, therapists, and trained yoga, all who come from an approach Change the diet.

“People are learning more quickly that dieting and obsessing about food isn’t the only way they can do something different,” Macaulay said.

Ultimately, The Body Love Society plans to roll out a free version of the app so that everyone can get help in this area no matter what they can afford or want to invest. “Intuitive eating is a long-term endeavor, but it is what will bring people peace, freedom, and ease with the food they have always thought would provide them with a diet,” Macaulay said.

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