Web 3 used in new ways in film and fitness

Fantico, a digital platform that’s part of Vistas Media Capital, is set to launch its own metaverse – called VistaVerse – at the Cannes Film Festival.

Kamal Haasan’s new film, Vikram, is the vehicle used to launch the digital sphere. The process will begin with non-fungible tokens (NFTs) of items in and around the movie, a utility-based NFT that would have many benefits.

“We are very excited to announce the launch of Vikram NFTs in VistaVerse, which are the first utility-based NFTs with multiple benefits for the owner. We believe that VistaVerse is the first real and tangible metaverse in India, supported by 350 creative enthusiasts across seven businesses owned by Vistas Media Capital,” said Abhayanand Singh, CEO of Vistas Media Capital Group.

VistaVerse currently has several partnerships in place with production houses, celebrities, game companies, musicians, and brands to bolster the backbone of its new Metaverse.

In a statement, the company said of the platform’s potential: “We will offer many other utilities to buyers, such as access to unique character artwork, digital avatars, props, posters, mystery boxes, movie memorabilia, moments of fan interaction, private screenings, invitation-only access to even a traveling VistaDome party, plus a choice to convert some of the NFTs into tangible assets under real underlyings.

The film stars Kamal Haasan, Vijay Sethupathi and Fahadh Faasil, and is directed by Lokesh Kanagaraj. NFTs will launch on May 18, 2O22.

Kamal Haasan said of the upcoming release, “It’s been a pleasure to be a part of Fantico, and I look forward to VistaVerse, which is uniquely positioned to build a bridge between fans, fans and talent, and is built on a platform that today’s youth identify with. This will set a benchmark for more creators to use this Blockchain disruption of content for their future projects.

New ways to integrate NFTs

Likewise, with Vistas uniquely placed Metaverse comes another example of innovation in the space.

Step App is the first application on the “move2earn” protocol. A blockchain-based game that allows users to purchase NFT sneakers to start playing (running). When users play the game, the app tracks their movement via their mobile phone’s GPS and rewards them with in-app tokens called KCAL.

These tokens can then be exchanged for other older crypto assets, allowing users to realize their earnings. Indeed you can earn money by training.

Step App CEO Kirill Volgin said of the concept, “The NFT economy has ushered in a variety of bull runs over the past few months. Chief among these has been the dominance of GameFi and metaverse products for much of 2021.”

“Last year’s best performing assets fall into these sectors. FitFi is at the crossroads between physical and digital; it is the culmination of a very physical (fitness) experience within the metaverse, thanks to the use of NFTs and geolocation technology.

crucial quote

Regarding the VistaVerse, venture capital and the role of big players in the decentralized blockchain space, Volgin added, “There has been a lively debate about the role of VCs in the web3. If ownership is to be decentralized, large institutions probably shouldn’t hold large protocol stakes.

“The community has spoken out about this cause. In line with the future of web3, we are holding the initial distribution of tokens in one of the fairest patterns possible rather than offering tokens to VCs first, everyone has an equal and fair chance to join the event, under the same conditions.

“In addition to that, the team is building the first protocol for move2earn. Step.app is the first app, but the protocol will be open to anyone to come and build on it.

On the potential of the VistaVerse, Volgin was positive saying that any adoption is overall positive for the market, but being a pioneer presence in anything will always be a challenge.

“The developer experience for Web3 is fraught with drawbacks including overhead, lack of protocol standardization, limited support for other platforms, and many more.”

“These issues are not being reported beyond the Web3 developer community. To shed some light on some of these issues, let’s take a look at some of the most common issues faced by Web3 builders. »

He added, “Building a scalable Web3 infrastructure is always difficult.”

With over 80,000 pre-registrations and a beta launch scheduled for this quarter. Volgin is hopefully on the success of the app and the continued push for new concepts like the VistaVerse.

Volgin concluded, “Web3 is upon us and it’s spreading like wildfire. The world is no longer waiting to see how a blockchain-based future will emerge and penetrate more than the crypto bro lottery.

“A decentralized layer of web infrastructure impacts how business is run, how finances are managed, how charities raise funds, how art is bought and sold and the way brands market.”

“If you’re a business owner who wants to dive into Web3 while witnessing the rapid pace of crypto, DeFi, and NFTs, you might find the landscape a bit daunting, or you might not be clear on the vital importance of Web3.”

“Don’t listen to the advice of opponents. Just because they haven’t done it doesn’t mean you can’t!

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