Vitamin Angels India partners with UNICEF India to tackle undernutrition in the country. In line with the government’s POSHAN Maah campaign, the partnerships aim to spread awareness related to nutrition.
But on a broader level, the partnership also includes the Poshan Innovation Platform initiative which will be launched in January 2023 with the same objective.
The initiative calls for innovative ideas on nutrition interventions for mothers, infants and young children across the country, particularly from educational institutions, civil society networks and businesses, says a initiative note.
The objective is to improve the nutritional status of mothers and children under five. The platform aims to facilitate the development of ideas, with expert mentors and seed funding from the private sector.
Major challenges ahead
“While the fifth National Family Health Survey (2019-2021) indicated a slight improvement in undernutrition indicators, several other associated factors such as anemia and vitamin A deficiency in children continue to be major challenges, especially affecting people from socio-economically marginalized groups who do not have access to micronutrient rich diets,” said Sunish Jauhari, President of Vitamin Angels India.
The launch of Poshan’s innovation platform will allow new ideas with proof of concept to emerge, collaborate, evolve and grow, he added.
Siddartha Shrestha, Social and Behavior Change Communication Officer, UNICEF India, said, “Partnership initiatives have the potential to improve nutrition knowledge in the country.
September 23, 2022