Version1 Adds Undeniably Dairy as Version1 Rocket League’s Official Nutritional Partner for the Rocket League Championship Series Spring Split

Undeniably Dairy is an initiative organized by the dairy community to share with consumers the nutritional value of dairy products and highlight the role dairy products play in healthy and fun modern lifestyles. The partnership with Version1 is Undeniably Dairy’s first time hosting an esports marketing effort in the Midwest, and the initiative will explore how it can leverage gaming entertainment media to reach Gen Z audiences around benefits. for the health and well-being of dairy products.

WeI am thrilled to support Undeniably Dairy as it deepens its marketing roadmap to include esports and, in particular, Rocket League,” said Brett DiamondDirector of Operations at Version1. The timing couldnot better. The competition in the RLCS is heating up and the excitement among the fans is growing at this point in the season. This esport is a perfect fit for the Undeniably Dairy campaign. It attracts young fans and is a great entry point into esports for all ages. The matches are easy to follow and it’s an incredibly fun game to watch. Rocket League offers unique engagement opportunities for brands to take an advantageous position as esports continues to grow and develop.”

When it comes to data, trends show that the content consumption habits and behaviors of young consumers are centered around gaming and esports entertainment. According to Deloitte’s 2022 Digital Media Trends Report, Gen Z gamers in the United States spend approximately 11 hours per week playing video games. As gamers continue to see entertainment like esports and gaming-related live streams as a primary source of entertainment, brands and other initiatives like Undeniably Dairy have new opportunities to engage authentically with gamers. key audiences in online environments.

“We know dairy is a nutritious and affordable choice that gives players the energy they need, without the crash,” says Molly Pelzer, general manager of Midwest Dairy. “Our dairy farm families representing Undeniably Dairy are thrilled to be working with Version1 to let players know how easy it is to fuel their fun with delicious choices like yogurt smoothies, a variety of cheeses, or a simple drink. of chocolate milk after a workout.”

By choosing Version 1, Undeniably Dairy adds an esports partner who has built trust with Rocket League fans and knows how to effectively reach gamer audiences. Working together, Version1 and Undeniably Dairy will cultivate meaningful moments and experiences to entertain and connect with fans, delivering a variety of unique content offerings featuring Version1 content creators and professional gamers.

Esports fans and casual gamers spend a lot of time and energy researching ways to improve their in-game skills, but an often overlooked element in these efforts is understanding the impact on overall well-being. on performance. That’s where Undeniably Dairy comes in – to educate gamer audiences about the role of nutrition in health and wellness.

As part of this new partnership, one of Version1’s professional Rocket League players, Robert Comm” Kyser, will be developing a video series that highlights his passion and expertise as an amateur chef. “Cooking with Comm” will premiere on Version1’s YouTube channel this summer.

I have the amazing opportunity to play Rocket League professionally for a living, and that’sIt took a lot of hard work and discipline to get here,” says Comm. I love to cook in my spare time, and cheese and other dairy ingredients are often part of the healthy meals I cook for myself. Playing at a professional level requires more than a consistent training program. Eating healthy and maintaining a balanced lifestyle is equally crucial to staying on top of my game.”

The partnership will be amplified through various media content offerings, the inclusion of a Version1 Rocket League RLCS jersey patch, and Version1 broadcast and social media assets.

Version1 Rocket League started competing in August 2020 and established itself as a dominant North American team in the RLCS, the Rocket League professional circuit organized by the gamedeveloper, Psyonix. Earlier this year, Version1 Rocket League won first place in a regional RLCS tournament and qualified for an international tournament in March. This event, the RLCS Winter Major, was the first in-person competition for the RLCS in over two years, and tickets sold out within minutes. Version 1 went undefeated in the group stage and, after dropping to bracket play, finished in the top six at the event.

Just last week, Version1 Rocket League placed second at Regional #2; The RLCS Spring Split competition continues through June. The performance of the team in the Split will determine if Version1 qualifies for the next international tournament that will take place June 29-July 3 in LondonUK.

The Version1 Rocket League match schedule and match recaps can be found at version1.gg/schedule.

About version1
Version1 is a multi-property esports organization headquartered in Eagan, Minnesota. We are proudly owned by the Minnesota Vikings Owners, Wilf Family, Entrepreneur and Investor Gary Vaynerchuk. Our pro teams include Minnesota Røkkr in the Call of Duty League, Version1 in Rocket League, and Version1 and VersionX in VALORANT. As we grow, were adding new avenues of entertainment, including streamers and content creators.

In 2021, Version1 founded V1SIONARIES, a platform offering women a safe place to compete, play, network and socialize. In partnership with USAA Insurance, he created Røkkr Regiment to connect with service members who share a passion for Call of Duty and provide access to exclusive opportunities and experiences.

Learn more about our organization by following us under @version1gg and @ROKKR or @rokkr_mn on all social networks.

About Undeniably Dairy
Undeniably Dairy is a multi-year initiative, funded by more than 30,000 US family dairy farmers. The campaign highlights essential nutrition, sustainable practices and the real pleasure that dairy products bring. Undeniably, Dairy reminds consumers of dairy’s presence in all the things they love and reshapes perceptions by showing up in ways and places they might not expect.

The campaign was created to support and promote diverse members of the dairy community, from dairy farmers, to dairy processors, to the people who put dairy products on your store shelves. Learn more about how US Dairy is working to achieve net zero by 2050 and support people, planet, and communities here.

About Midwest Dairy
Midwest Dairy® is a non-profit organization representing 4,600 dairy farm families in the Midwest. We are committed to sharing the story of how dairy farmers provide consumers with nutritious, responsible and locally produced dairy products. With a focus on sustainability and an initiative to help farms achieve environmental goals such as net zero emissions, Midwest Dairy helps dairy farmers care for people, communities and future generations.

SOURCEVersion1

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