The global expansion of Eurovision continues. After an American edition, NBC’s “American Song Contest”, and with “Eurovision Song Contest Canada” on deck for 2023, the European Broadcasting Union has announced its next stop: Latin America.
The 66-year-old beloved competition, which pits countries against each other in a musical talent show, has yet to announce a host city for the Latin American iteration.
“Eurovision” has served as a launchpad for many chart-topping artists over the decades, including Celine Dion, ABBA and Italy’s Måneskin.
The Eurovision Song Contest Latin America will be produced by Christer Björkman, Anders Lenhoff, Ola Melzig, Peter Settman and Greg Lipstone of Voxovation, the producers of “American Song Contest” and “Eurovision Song Contest Canada”.
“Following the launch of the ‘American Song Contest’ and with plans underway for the ‘Eurovision Song Contest Canada’ next year, the European Broadcasting Union is delighted to now be working with Voxovation to bring the excitement and magic of the Eurovision Song Contest in Latin America,” said Martin Österdahl, Executive Supervisor of the Eurovision Song Contest. “Eurovision’s unique format finds new fans around the world every year and we look forward to expand the brand in this hugely diverse part of the world.”
The 2022 “Eurovision Song Contest”, held in Turin, Italy, attracted more than 75 million viewers on YouTube, with Latin American countries being among the best performing markets for non-participating countries . Argentina, Brazil, Chile and Mexico recorded the highest content views.
Voxovation’s Peter Settman and Greg Lipstone said, “Fans across Latin America have consistently come forward for the ‘Eurovision Song Contest’ brand, and ‘Eurovision Song Contest Latin America’ is the embodiment of that fervent passion, as well a continuation of the broad vision that we, the production team, have for Eurovision as a global brand.