A few years before NFTs gained global attention, the SuperRare NFT Marketplace hosted pop-up art exhibits at major tech conferences like DevCon. People were mostly confused and indifferent.
We are about to see how times have changed.
SuperRare plans to open a gallery at 417 West Broadway in SoHo, New York on May 19, the company announced in a press release Thursday. The gallery’s theme is science fiction and futurism, and will feature a curated selection of 15 SuperRare NFT artists. It will run until August 28.
The access control involved in running galleries and museums may seem contrary to the idea of an open and inclusive crypto ecosystem, but SuperRare’s CEO says such custody continues to be important in the NFT space .
“In an open, permissionless world – which is part of the excitement – it’s always good to have tastemakers who can help tell those stories,” SuperRare CEO John Crain says The Defiant.
SuperRare has doubled its community since launching its DAO based on its $RARE token. A cohort of five SuperRare artists have been selected by DAO members to curate themed NFT collections known as SuperRare Spaces.
Although SuperRare has held exhibits in the metaverse throughout COVID, the curator Rank said in an interview, “there is a physical component missing in the metaverse” where one can have conversations with friends, artists, and collectors.
Rang describes this era of NFTs and crypto art as a “digital renaissance.” Its team of curators chose science fiction and futurism as the gallery’s theme because the mainstream art world has always been dismissive of technology in artwork.
The gallery will feature works by Alex Ness, Blake Kathryn, Botto, Dangiuz, David Bianchi, Federico Clapis, Fernando Magalhaes, Idil Dursun, lphacentaurikid, Krista Kim, Mari.K, Maskarade, Reuben Wu, Vintagemozart, Xsullo and Zomax.
Of the 1,000 sci-fi artists on SuperRare, Rank chose artists based on their artistic quality, market performance, and time on SuperRare. She said a physical gallery is a win for artists, collectors and the community: artists will see their work seen by more people, collectors will be able to better understand the art and the artist, and the community will be able to get together to have fun and discuss art.
This isn’t the first time NFTs can be found in real life. NFTs took Art Basel by storm in December 2021 and ETH Denver in February 2022. As for galleries, BrightMoments leads the space; it is an arts organization owned and operated by CryptoCitizen NFT holders that has galleries in Venice Beach, New York, Berlin, and London.
NFT Artist and Educator Dame.eth told The Defiant that although NFT galleries have existed before, SuperRare’s gallery “means more everyday people will be exposed to the concept by the way, which could be a net positive.”