One Trafford awarded for campaign to remove wrong items from blue bins

THE partnership responsible for collecting bins across the community won an award for a campaign to remove inappropriate items from residents’ blue bins.

One Trafford Partnership, a partnership between Trafford Council and Amey, won Best Small Campaign of the Year at the National Recycling Awards.

The campaign, called Paper Blues, ran from July 2020 to October 2020, after more than 275 tons of refused recycling occurred in the first six months of the same year for including inappropriate items such as cakes, carpets and plastic bags.

This cost One Trafford Partnership around £24,800.

Paper Blues involved distributing leaflets to residents in areas where recycling was most often refused.

Over the course of the three-month campaign, the number of trucks rejected from the sorting center fell by nearly 75 percent.

Commenting on the award, Cllr Stephen Adshead, Trafford Council Executive for Environmental and Regulatory Services said: “Congratulations to the One Trafford team on this fantastic win.

“Achieving a National Recycling Award for the best small campaign of the year would not have been possible without the brilliant efforts of the people of Trafford, who took swift action to change their habits.

“We all know that recycling as best we can is better for the environment and the rest of the world, but it’s also good for all of us closer to home. By recycling the right way, you help save the municipality money that can be spent on essential local services.”

Corin Williams, editor of Materials Recycling World, the organizer of the award, added: “The jury this year was impressed by the breadth and depth of the entries.

“It’s amazing to see how committed people can be.

“In the wake of a growing global push to conserve, reuse and recycle our resources, the winners of the National Recycling Award show what can be achieved.”

Visit for information about Paper Blues and what items go into the blue bin.

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