Just over a month before the Super Bowl kicks off in Southland, the NFL and NBC are already doing an end zone victory dance.
Capped off by strong ratings from the Las Vegas Raiders’ razor-thin 35-32 win over the Los Angeles Chargers on Sunday, has again surpassed primetime for its final run.
Though at first glance it’s not much of a surprise for the NFL show, the flagship powerhouse, which has been No. 1 for years through ups and fumbles. However, with a blockbuster boost of 27.2 million tuning in on Oct. 3 to Tom Brady and the Tampa Bay Buccaneers’ 19-17 pager over the New England Patriots, this year pretty much seals the deal for SNF as the most watched show in consecutive years in what is essentially television history.
Nearly doubling the wingspan of its closest rival american idol from the past, the 2021-2022 SNF season is poised to become the best dog for the 11th consecutive year.
Or to put it in mathematical terms: an average of 18.5 million viewers watched SNF on NBC since the last NFL series debut on September 12 last year. First, that’s 10.1% more than the slack run of 2020 and the Covid-19 hurdles. Only 7.5% down from 2019 results, this season of SNF was basically the same as 2018 and slightly higher than 2017. The main 18-49 adult demo this season had an average rating of 5.3, tops for the 14th year in a row.
To add perspective in the higher echelons of TV, american idol reigned on Fox for six consecutive seasons from 2005-2006 to 2010-2011. Third place is a tie between NBC’s five years The Cosby Show reigned supreme from 1985-1986 to 1989-1990 (with a match with cheers in that last year) and Everything in the family’s CBS gold run from 1971-1972 to 1975-1976. Throw the ball away, way back, fourth place belongs to gunsmoke with its wins from 1957-1958 to 1960-1961 on CBS.
Since this is the 21st century and not the Eisenhower era, SNFIts scope goes, of course, beyond linear TV. To that end, and with games on NBCUniversal’s streamer Peacock, total audience delivery for SNF this season averaged 19.3 million. Or, as NBC is more than proud to point out, an 11% increase from last year’s 17.4 million.
So, with last year’s Super Bowl and its 91.6 million viewership on CBS staggering to a multi-year low, NBC really wants to see you at SoFi Stadium on Feb. 13… and not just for the rappalooza halftime show that’s scheduled. with dr. Dre, Kendrick Lamar, Eminem, Mary J. Blige and Snoop Dogg.