Long-running NBC soap opera days of our lives will leave television after 57 years to broadcast exclusively on Peacock, the channel announced on Wednesday. The change means that fans who previously could watch the show for free while streaming will now have to pay for a streaming service to find out what happens next in the fictional town of Salem. New episodes of days of our lives will debut from September 12.
“With a large percentage of the days of our lives audiences who are already watching digitally, this move allows us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network’s daytime offering with an urgent live programming opportunity for partners and consumers alike.” , said Mark Lazarus, president of NBCUniversal Television and Streaming, in a press release.
The change shifts another mainstay of broadcast-only TV to streaming. In April, Disney announced that it would bring Dancing with the stars to Disney Plus, and just said on Wednesday that season 31 will premiere on September 19. NBC has already launched two seasons of a days of our lives titled spin-off Beyond Salem on Peacock.
Disclosure: Comcast, owner of NBCUniversal, is also an investor in Vox Media, The edgemother Society.