Infinit Nutrition Canada becomes Gruppo

Operations will remain at the Ontario facility with shipping to UNITED STATES

WINDSOR, ON, April 22, 2022 /PRNewswire/ — Gruppo Nutrition, formerly Infinit Nutrition Canada, has announced the availability of their specific triathlon, running, cycling and bodybuilding nutrition in both Canada and now, United States. “Our prior license agreement with Infinit only permitted our product to be sold in Canada,” Noted Darcy Haggith, CEO. “As a Gruppo, we’re excited to be able to reach a broader athlete base in the United States and meet the demand we’ve seen for this type of nutrition made with premium ingredients.” The Gruppo team negotiated the return of the license to Infinit Nutrition in 2021 and officially discontinued the line in April 2022.

Gruppo’s line of sports nutrition products is divided into four main categories: high intensity, endurance, post-workout recovery, and daily nutrition, or “fuel,” as the company calls it. “Everything we do here is aimed at providing athletes with greater clarity and simplicity in their fueling,” Haggith said. “As an endurance athlete myself, I know the maze of choices and complexity that athletes typically face when trying to choose a nutritional product or solve nutrition-based performance issues. Gruppo is different. We’re here to demystify the process: simple, smart fuel.”

The newly rebranded company has relaunched its website at GruppoNutrition.com along with a suite of dedicated comparison and recommendation tools to help easily guide athletes to the most appropriate Gruppo product to meet their own personal nutritional needs. Athletes can also request individual consultation to review nutritional planning for triathlon, cycling or running events.

“The response to the new brand has been somewhat overwhelming,” added Mackenzie Jalalpoor, marketing coordinator at Gruppo. “I think we expected a certain level of excitement, but it’s been a bit of a deluge in the best sense. At this rate, it won’t be long before we’ve shipped athletes to every state the United States. .”

The company said Gruppo’s corporate headquarters, administrative offices and pharmaceutical-grade production facility will remain at their current location in Windsor, Ont..

For more information:
Mackenzie Jalalpoor
Marketing Coordinator
Nutrition Group, Inc.
1540 McDougall Avenue – Unit 11
Windsor, Ont. N8X 3N2
Phone. : 877-691-3835
e: [email protected]

SOURCE Nutrition Group

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