In mid-2020, just before her mother died of pancreatic cancer, Jenna Jordan was fired from her marketing job. And she started thinking about making the switch to hospitality.
“I lay in bed one night and thought, ‘What am I going to do with my life?’ and I had a vision that I would buy a cafe and name it Susie’s, after my mom,” Jordan says.
She told a friend about the idea, but didn’t say what she wanted to call the cafe.
“About two hours later, she texted me and said, ‘Oh, I know the cafe you can buy,’” Jordan says. To her surprise, it was already called Susie’s. “It felt crazy, but also perfect.”
In the same Collingwood warehouse as Paradise Alley, for Jordan, the location couldn’t be more ideal. “I used to live on Wellington Street,” she says. “There is such a beautiful community here.”
So she enthusiastically went into the room, gave it a fresh white-and-yellow paint job, updated the signage with a big, smiling daisy, and reopened the cafe as Susie’s. And Jordan was even able to tell her mother about it a few days before she died.
At Susie’s, the menu is simple and homey. Crowd-pleasing sandwiches are the main player: you might find a tuna melt with avocado and caper mayo; a tomato, pesto, and fior di latte ciabatta; or a traditional pastrami Reuben that Jordan says sells out daily.
Also find Penny for Pound pastries and sweets alongside Equilibrio Espresso coffee – a specialty line from Thornbury’s Coffee Mio.
And on the right wall of the cafe, just as you enter, are a few shelves of store items that Jordan hopes to expand over time. Filled with local art, ceramics and stock items, it’s another way she pays tribute to her beloved mother.
“We always liked going to fun gift and craft stores together,” Jordan says. “And I used to say to Mom, ‘I’d love to open something like this someday.'”
25 Easy Street, Collingwood
Mon to Fri 7.30 am – 2 pm
Sat & Sun 8.30am–2pm