What do you want to know
- You can no longer create a new Hulu account on Android and smart TVs, possibly due to Google Play’s new billing policy.
- New customers must now register through the streamer’s website or non-Android devices.
- Existing customers can still log into the Hulu app.
Hulu appears to be the latest fallout from Google Play’s new billing requirements, as new customers cannot sign up for the streaming service on their Android phones or smart TVs.
As spotted by 9to5Google, the Hulu app on Android devices and Android TV-based smart TVs no longer allows new customers to create an account. It also prevents anyone from signing up for a free trial.
If you don’t have an existing subscription and want to sign up for Hulu, you’ll need to do so through its website or on a non-Android device. Otherwise, you can log into your account on the Android app as usual.
Android Central has reached out to Hulu for comment and will update this article as soon as we hear back. However, while the service hasn’t provided an explanation for the latest change, it’s clearly the result of Google Play’s new billing policy, which went into effect in April, requiring developers to process transactions online. -app via Google’s own billing method.
A message on the app’s home screen reads, “Sorry, we can’t subscribe to the app. If you’re already a subscriber, log in below to start watching.”
Previously, when you opened the app, Hulu displayed options to start a free trial or subscribe immediately for a starting price of $5.99 per month.
The new requirement, which allows Google to take a cut of every transaction in the app, hasn’t gone down well with developers. In response to Google’s policy, Audible and Barnes & Noble recently removed in-app purchases from their Android apps.
To be fair, Google had been lenient with the new requirement, giving developers a grace period of more than a year between its announcement in September 2020 and the enforcement of the policy earlier in April.
As a result, developers looked for ways to circumvent the new system, including advising customers to make purchases directly through their websites. Hulu is the latest platform to adopt this alternative.