Heidi Montag, reality TV star and now eco-conscious troll, has infuriated her followers after promoting ‘single-use jeans’. Like in denim that you only wear once and throw away instead of washing.
It all started with Instagram posts on Montag’s personal account and one on s1nglesjeans announcing the new pants. “No more shrinkage. No more discoloration. Just good vibes. You will always look your best because you will only wear @S1NGLESJEANS Once. #ad“, we read in the caption, accompanying a photo of her floating in the water.
Commenters on his original post were pissed: “There’s no way this is good for the environment.” “What the fuck is this oxymoron?!?!” “It’s so incredibly unnecessary.” “I hate it so much.” “It’s disgusting and better be an MF joke.”
Indeed, it was an MF joke. The big reveal came in the form of a video of Montag languidly floating around under the word “STUPID.”
“Single-use jeans are dumb. As dumb as single-use plastic bottles. stupidest single use already exists. By polluting our ocean, help us save it.
She asks viewers to sign the #refillagain petition from the ocean conservation group Oceane and advertising agency The community. The campaign website urges viewers to push beverage companies to consider reusable bottles instead of disposable plastic bottles which are supposed to be recycled but often end up in our landfills and in the oceans.
“Our campaign was designed to show the absurdity of single-use,” said Matt Littlejohn, Oceana’s senior vice president for strategic initiatives, in a statement. Press release. “In the case of soft drink companies, cited as the most polluting brands for the last three years by Break Free From Plastic, there is a proven and practical way to reduce disposable plastic bottles by increasing the share of reusable bottles. . If we want to save the oceans, we have to refuel.
Oceana wants people to question the limited options we have as consumers. “Only 9% of the plastic waste produced was recycled…recycling usually doesn’t work, it’s a crazy system,” Littlejohn told Earther. “It’s a crazy idea that we bought into [plastic pollution] because we are used to it.
The idea of sdisposable jeans is clearly appallingso much so that Heidi fans have lost their shit – will they turn that same rage against single-use plastics?