The next chapter of the US Travel Association will be led by Geoff Freeman, a proven association leader with a proven track record of building talented teams and delivering breakthrough results for various industries. He joins the US Travel Association after nearly a decade at the helm of the association, first as President and CEO of the American Gaming Association and as current President and CEO. director of the Consumer Brands Association. He will join US Travel on September 1.
Over the past 20 years, Freeman has developed an approach to association leadership centered on industry unity and transformational change. In his previous leadership role at US Travel, Freeman’s strategic work led to bipartisan industry legislative victory establishing the Travel Promotion Act of 2009 and creating Brand USA. Other accomplishments include leading the industry efforts behind the creation of TSA PreCheck and establishing the Meetings Mean Business Coalition.
As CEO of the American Gaming Association from 2013 to 2018, Freeman led an industry-wide campaign to legalize sports betting and expanded the organization’s membership to include gaming entities. tribal. As CEO of the Consumer Brands Association, he galvanized industry support behind a transformation strategy: defining a new brand identity, growing membership, strengthening the organization’s leadership team, and re-establishing the association as the powerhouse of Washington, DC.
Freeman succeeds Roger Dow, who is stepping down after a 17-year term as head of the organization.
A native of Port Washington, Wisconsin, Freeman is a graduate of the University of California, Berkeley.
The national search to identify the association’s next president and CEO was guided by a nine-member search committee representing key segments of the travel industry, led by Duffy and supported by Heidrick & Struggles.
United States Travel Association
Washington, District of Columbia