Font studies by designer Craig Ward recreate fonts and iconic logos in LEGO



#Lego #typography

January 7, 2022

Grace Ebert

All images © Craig Ward, shared with permission

LEGO are the (literal) building blocks behind a range of creative endeavors – we’ve featured dozens of them on Colossal over the years, from Ekow Nimako’s comprehensive world-building series to Jumpei Mitsui’s sculptural recreation of Hokusai’s “The Great Wave off Kanagawa” – and are on another resourceful way used in Craig Ward’s ongoing Brick Font project.

While playing with his kids last fall, the New York-based designer realized that the plastic pieces could be an interesting analog addition to the brand identities he spends his days on. “I’ve always loved the limitations of modular type design, and I’m surprised it took me so long to put the two things together,” he tells Colossal. He then began molding the stones into ubiquitous fonts such as Helvetica and Garamond and physical renditions of digital relics.

This led to a large-scale project with dozens of typographic studies: a scroll through the Brick Font Instagram reveals some letters, throwback video game logos and references to anti-aliased words like the pixelated “ok” above. The project has already led to collaborations with Apple and a knitwear brand, and Ward is preparing a book on the idea. He has also released printables on Etsy and prints on Society6. (via Kottke)

#Lego #typography

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