The soft opening was marked with a ribbon cutting ahead of the official launch of the brand and hotel, scheduled for February. The hotel’s general manager, Jelena Bojanic, attended, along with dignitaries including Canberra Airport CEO Stephen Byron and Emma Hynes, the TFE Hotel’s own ACT/NSW regional general manager.
Spread over four levels, the Bates Smart designed apartment hotel will play a key role in the strategy to enliven Canberra’s CBD. With 130 apartments, a gym and a 24-hour concierge, guests can “stay their way” at A by Adina, because the hotel promises a unique experience.
Ms Bojanic said all guests have their stay tailored from the moment they step into the hotel.
A by Adina is located in the center of Canberra, 400 meters from the National Convention Center Canberra and 500 meters from the center of Canberra. The hotel is also near some of Canberra’s best restaurants and shops, as well as new retail tenants including the opening of Arc Café by Redbrick in February, the opening of Mu Omakase & Cicada Bar in April and the opening of Meat and Wine Co in May. The district also boasts its own Melburnian-style avenue, which connects to the Canberra Theater Centre.
With chocolates and a bottle of wine on arrival and a 1pm check-out, along with the flexibility to change the booking a day before arrival, Antony Ritch, CEO of TFE Hotel, said A by Adina is setting a new precedent. .