The City of Melbourne has announced its latest round of fundraising activations to encourage visitors to the city, and the most eye-catching is a ‘Bike Valet’ scheme.
To encourage more visitors to Melbourne – particularly the still-struggling Docklands area – the City of Melbourne has announced a new round of funding for activation schemes, ranging from floral garden pop-ups along the river to a valet program that parks visitors’ bicycles. for them.
The Council’s City Activation Grants will provide over $800,000 in this funding round, to support pop-ups, performances and events across Melbourne from August to December. The successful grant recipients for the next four months are as follows.
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- ‘Winter Sessions’ – bringing together emerging and established Melbourne musicians to create live music hubs in the Queen Victoria Market area, Lygon Street and Alexandra Gardens in August.
- ‘Florals by the Docklands’ – converting the waterfront precinct into a floral wonderland with spring-themed street art installations and projections in September.
- ‘Bike Valet’ – provides valet-style bike parking in Docklands, encouraging cyclists to make the most of the city’s September sunshine.
- “Salsa in the City” – dance and live music sessions across the city from September to December, at Queensbridge Square, Dukes Walk and Collins Landing.
- ‘Remember the Wild’ – an augmented reality experience about Melbourne’s past and future.
- ‘Creek Chat’ – a sound-based public art intervention amplifying the Williams Creek underground waterway in the CBD, acknowledging the journey the creek has traversed over Wurundjeri Land.
Recipients will receive up to $50,000 to support the delivery of their activation.
“We know Melburn locals and visitors alike can’t get enough of the town’s spectacular range of activations and pop-ups, which celebrate our world-class arts, music and cultural offerings,” said Mayor Sally Capp.
“The City Activation Grants program will give people an extra reason to explore every corner of the city, with pop-up salsa dancing, musical jam sessions, and video and augmented reality experiences among the programming designed to draw people in. .”
For more information on the winners, visit the City of Melbourne website.