Days before Johnny Depp testimony, Amber Heard fires PR team

Actor Amber Heard, who is set to testify Wednesday in ex-husband Johnny Depp’s libel suit against her, has hired a new crisis management firm, NBC News has confirmed.

As she prepared to defend herself in court in early spring, Heard, 36, retained the services of Precision Strategies, co-founded by Stephanie Cutter, former deputy campaign manager for President Barack Obama’s successful re-election campaign. .

Sources familiar with the events confirmed that Heard dropped out of the company primarily from the East Coast.

She acquired the services of The Management Group, a Beverly Hills, Calif.-based organization with Hollywood experience, CEO David Shane confirmed by phone.

The story of Heard’s PR shakeup was first reported by the New York Post.

Heard severed ties with Precision on Thursday after expressing frustration over coverage of the defamation case that may have favored Depp, according to people familiar with the matter. Depp, 58, spoke on April 19 and has essentially controlled the narrative since then.

Much of the emerging favor for Depp has grown on social media.

Heard’s team is expected to go through the legal phase on Tuesday, after Depp’s team ends. An expert on Heard’s side should go first; Heard would most likely speak on Wednesday, sources familiar with the matter said.

Depp is seeking $50 million in damages after Heard wrote an essay for The Washington Post in 2018 in which she said she had become the “public figure representing domestic violence.”

Heard did not name Depp, whom she married in 2015. Her attorneys said the column indirectly referred to abuse allegations she made against him during their divorce, which was settled in 2016. Heard is suing for $100 million.

The trial in Fairfax County, Va., is expected to last six weeks. Depp has been in the spotlight for three weeks, and allegations he made in court that Heard picked fights and sometimes slapped, shoved or threw objects at him seemed to resonate online.

Depp’s legal team presented footage believed to be of Depp after alleged altercations. The defense also released audio of Heard saying, “I was hitting you. I wasn’t hitting you.

Heard described Depp as an aggressor whose power overshadowed his story.

In a similar lawsuit brought by Depp’s representatives against News Group Newspapers in the UK, which he lost in 2020, Heard said in written testimony that he “explicitly threatened to kill me on several occasions”.

Still, Heard said April 11 on Instagram that her Washington Post essay wasn’t about Depp and that it was “the price women pay for talking about men in power.”

“I continue to pay this price,” she said.

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