CONSUMER CATCHING UP: Money issues can affect mental health, Spirit prefers Frontier over JetBlue, streaming ad spend rises

SAN FRANCISCO (KGO) — 42% of adults say money has an impact on mental health

Money issues can affect more than your bank account — they can also impact your mental health.

According to a new Money and Mental Health report from Bankrate and Psych Central, 42% of people surveyed said financial problems had a negative effect on their mental health. The results included “anxiety, stress, worrying thoughts, sleep loss and depression”.

The study further showed that women (46%) are more likely to be negatively affected than men (38%). Millennials (48%) were also more widely affected than Gen X (46%) or Gen Z (40%).

Naturally, those who earn more money reported less emotional distress than those who take home less; 30% of people with incomes of $100,000 or more reported a negative impact, while those with incomes of $50,000 or less saw 48% of people report having had an impact on their mental health.

Spirit prefers Frontier’s offer over JetBlue’s

Spirit Airlines’ board of directors rejected an acquisition offer from JetBlue in favor of their existing deal to be purchased by Frontier Airlines.

While JetBlue has offered a more lucrative $3.6 billion deal, Spirit said it fears antitrust regulations will delay the deal and instead back Frontier’s less risky $2.9 billion bid. of dollars.

The US Department of Justice is currently suing JetBlue for its “alliance” with American Airlines, combining the two airlines’ services in the Northeast, as anti-competitive. In a letter to JetBlue directors, Spirit said it was hard to believe the Justice Department would let JetBlue go through its alliance with American Airlines and then go on to buy Spirit – currently the biggest discount airline in the world. country.

JetBlue said it disagreed with Spirit’s assessment and was exploring the possibility of a hostile takeover bid.

Spirit said it expects the deal with Frontier to progress in the second half of this year. If that came to fruition, it would make the combined Spirit and Frontier airline the fifth-largest in the United States.

Ad spend on streaming TV is growing – but not as fast as its viewership

Advertisers know how many of you are streaming shows and movies at home and shelling out even more money to get on your screen – but they’re also missing opportunities to reach streaming audiences.

The “2021 Video Ad Spend and 2022 Outlook” report by IAB NewFronts, a media and entertainment industry group, found that “Connected TV” ad spend increased 57% in 2021, reaching 15.2 billions of dollars. This trend is expected to continue, with an additional growth forecast of 39% and projected spending of $21.2 billion for 2022.

But despite this growth, ad spend isn’t quite where consumers’ eyeballs are. The report notes that connected TV viewing accounts for 36% of total time spent between linear TV and connected TV in 2022, while only accounting for 18% of total video ad dollars.

“While CTV leads in substantial growth in digital video ad spend, the amount currently allocated to CTV is not commensurate with the amount of time viewers spend on the channel. Now is the time for brands and buyers to track consumer attention,” said Eric John, vice president, IAB Media Center.

Check out more stories and videos from Michael Finney and 7 On Your Side.

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